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Branding Case Study 23 6 月, 2025

Cedar House

  • Location

    Cincinnati, OH

  • Our Role

    Messaging System

  • Area

    Website refresh

  • Client

    Internal concept

Case study

A refreshed message system for a service-led brand.

We tightened the core message, clarified the service story, and shaped a website flow that makes the next step easier to understand.

The refreshed structure keeps service details, trust markers, and contact prompts close enough to support faster decisions.

01. Strategy

Translate a broad service story into a focused page system.

The page flow separates positioning, services, proof, and contact prompts so the story stays easy to scan.

Soft, neutral tones are juxtaposed with splashes of vibrant blues and greens, reflecting the island’s vibrant flora and crystal-clear waters.

Reusable section patterns make future content updates easier without breaking the visual rhythm.

02. Execution

Give the team a clearer structure they can keep using after launch.

03. Handoff

A reusable content system keeps future updates simpler.

The final system keeps the message consistent across future page updates and service additions.

Reusable patterns reduce editing risk and help the site keep its structure over time.

Primary Color

Avorio Chiaro

RAL 1015
NCS 2730-Y64R
Primary Color

Rosso Beige

RAL 3012
NCS 2945-Y74F
Primary Color

Bianco Perla

RAL 3012
NCS 2945-Y74F
Secondary Color

Verde Reseda

RAL 6035
NCS 2730-Y64R
Secondary Color

Grigio Segnale

RAL 3012
NCS 2945-Y74F

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