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Branding Case Study 23 6 月, 2025

Wellness Studio Website Refresh

  • Location

    Columbus, OH

  • Our Role

    Brand System

  • Area

    Booking flow

  • Client

    Internal concept

Case study

A sharper booking journey for a hospitality brand.

The project direction focused on clear positioning, stronger booking prompts, and a website structure that helps visitors understand the guest experience quickly.

Key sections were grouped around trust, amenities, and conversion moments, reducing the gap between browsing and taking action.

01. Strategy

Shape the brand story around trust, stay value, and booking intent.

We used a simple narrative: why the property is different, what guests can expect, and how to take the next step with confidence.

Soft, neutral tones are juxtaposed with splashes of vibrant blues and greens, reflecting the island’s vibrant flora and crystal-clear waters.

Supporting copy and proof moments reinforce the experience while keeping booking paths visible.

02. Execution

Connect brand, content, and inquiry moments into one booking-ready flow.

03. Handoff

A focused handoff helps the website support future campaigns.

The final system gives campaigns a consistent visual language while keeping booking prompts clear and easy to find.

Reusable content rules make seasonal updates easier without rebuilding the page each time.

Primary Color

Avorio Chiaro

RAL 1015
NCS 2730-Y64R
Primary Color

Rosso Beige

RAL 3012
NCS 2945-Y74F
Primary Color

Bianco Perla

RAL 3012
NCS 2945-Y74F
Secondary Color

Verde Reseda

RAL 6035
NCS 2730-Y64R
Secondary Color

Grigio Segnale

RAL 3012
NCS 2945-Y74F

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